ARLINGTON, TX (May 27, 2009) – When the North Texas Super Bowl Host Committee wants to make an announcement, it’s not inclined to understatement. So it was no surprise that some of the greatest players in NFL history and more than 50 mayors from across the area shared the stage with a massive video wall that left no doubt about North Texas’ plans for Super Bowl XLV. This is going to be big!
Hired by production group CorporateMagic, to help “blow everyone’s mind” during the Super Bowl press event, GoVision’s screen projected dazzling images of the many sites that will be hosting events around the game, scheduled for February 6, 2011. Star presenters such as Dallas Cowboys greats Roger Staubach, Troy Aikman, Tony Dorsett and Emmitt Smith at times appeared to be floating within the video playing behind the podium.
The high-definition video wall – actually 98 modular tiles of Barco NX-4 pieced together to form a seamless 12′ x 21′ LED screen – was provided by Keller, Texas-based GoVision (www.jumbo.tv), one of the nation’s premier suppliers of turnkey mobile LED units and customized LED walls.
“We knew the event would draw dozens of VIPs from the NFL and across North Texas, not to mention a huge local and national media contingent,” said James Kirk, president and chief creative officer of CorporateMagic, Inc., which produced the event. “The host committee charged us with delivering a sensory experience befitting an event of the Super Bowl’s magnitude, and GoVision helped us pull it off without a hitch.”
“We’re excited and honored that CorporateMagic hired us to be part of yet another event leading up to Super Bowl XLV,” said Chris Curtis, CEO of GoVision and member of the Super Bowl Host Committee. “Our mobile LED unit was there when the host committee unveiled its logo outside the new stadium, and we hope to be there for all of the major announcements and festivities still to come.”
The press event, held May 15 at the Sheraton Arlington Hotel, announced 16 of the venues across North Texas that will host key elements of Super Bowl XLV, including the NFL Experience (in Dallas), Taste of the NFL (Fort Worth) and the NFL Tailgate Party (Arlington). More information on the event can be found at www.northtexassuperbowl.com.
About GoVision
GoVision L.P. (www.jumbo.tv) provides affordable day or night, larger-than-life video broadcast for outdoor and indoor events nationwide through state-of-the-art LED walls and a fleet of custom-built mobile units. GoVision’s fleet ranges from GoBigger, the world’s largest mobile high-definition LED screen, to GoTron, a 9′ x 12′ screen perfect for events with smaller crowds and budgets, and everything in between. GoVision has had a prominent role in countless national events, including the 55th (Bush) and 56th (Obama) Presidential Inaugurations, the Breeders’ Cup, Olympic Torch Relay, Dallas Cowboys halftime shows, and Lance Armstrong’s Ride for the Roses. The Keller, Texas-based company is the screen provider of the NCAA Final Four, Texas Motor Speedway, the University of Oklahoma and San Jose State football teams, and several PGA tournaments.
About CorporateMagic
CorporateMagic helps companies and organizations change the hearts and minds of their customers and employees through the messaging, design and implementation of
communications programs, major annual events and production spectaculars. Offering inhouse production and creative design, we respect and strengthen our clients’ brands with focused consistency. Our team has completed projects ranging from televised concerts, to restaurant, hotel and theater design, to automobile launches, to culture-change initiatives, to international road shows — all designed to physically and emotionally move a specific audience and all executed with ferocious perfection. A few of CorporateMagic’s dynamic projects include work with The Oklahoma Centennial Spectacular, International Launches for Mazda, Land Rover & Jaguar, Coca-Cola’s Centennial and The Dallas Cowboys.
