GoVision, Daktronics Team Up to
Enhance Fans’ Game-Day Experience
ARLINGTON, TX (September 25, 2009) – The Dallas Cowboys’ colossal new stadium is renowned for many things, including the world’s largest HD video screen suspended 90 feet above the playing field. But the first screens the crowds see as they approach the glittering venue are some of the eight new Daktronics (Nasdaq-DAKT) LED displays that tower over the outdoor plazas.
The massive displays – each larger than the biggest screen at Texas Stadium, the team’s former home – are the centerpieces of a unique alliance between the Cowboys and GoVision (www.jumbo.tv), one of the nation’s premier suppliers of turnkey mobile LED units and
customized modular LED walls.
The portable screens were configured and installed by GoVision technicians so they could be quickly disassembled at the end of the season and taken to a variety of offseason events, such as the Final Four, NASCAR races, concert tours and corporate functions. The eight screens give GoVision the world’s largest inventory of Daktronics 12HD equipment – more than four times the size of any other U.S. rental company. GoVision will share rental revenues generated by the Cowboys’ screens with the club.
“We want every aspect of the game-day experience at Cowboys Stadium to be extraordinary, and the video boards in the outdoor plazas are an important part of that,” said Charlotte Jones Anderson, senior vice president of the Dallas Cowboys Football Club. “We’re also excited about our partnership with GoVision, which will enable this state-of-the-art equipment to be used at other major events when they’re not needed at the stadium.”
“When you combine the biggest name in football with the biggest LED rental company in Texas, you know it’s going to be a powerful partnership,” said Chris Curtis, president of GoVision LP. “The flexibility of these panels will allow us to showcase the Cowboys’ displays at PGA tournaments, music festivals and a variety of big events this offseason.”
The portable screens, comprised of Daktronics PST-12HD video panels, bring fans live high definition broadcasts of each game from state-of-the-art Sony® HD production equipment. The displays also show crowd prompts, live scores, highlights and a variety of promotional content during pre-game, in-game and post-game activities.
“The Cowboys have a tradition of providing one of the best game-day experiences in football,” said Myron Linde, Daktronics mobile and modular sales manager. “We are pleased to be working with the Cowboys, Sony and GoVision to help usher in an exciting new chapter in that tradition.”
The new displays made their NFL debut at the Cowboys’ home opener on September 20 against the New York Giants.
About GoVision
GoVision L.P. (www.jumbo.tv) provides affordable day or night, larger-than-life video broadcast for outdoor and indoor events nationwide through state-of-the-art LED walls and a fleet of custom-built mobile units. GoVision’s fleet ranges from GoBigger, the world’s largest mobile high-definition LED screen, to GoTron, a 9′ x 12′ screen perfect for events with smaller crowds and budgets, and everything in between. GoVision has had a prominent role in countless national events, including the 55th (Bush) and 56th (Obama) Presidential Inaugurations, the Breeders’ Cup, Olympic Torch Relay, Dallas Cowboys halftime shows, and Lance Armstrong’s Ride for the Roses. The Keller, Texas-based company is the screen provider of the NCAA Final Four, Texas Motor Speedway, the University of Oklahoma and San Jose State football teams, and several PGA tournaments.
About Daktronics
Daktronics is recognized as the world’s leading provider for full-color LED video systems. Such Daktronics systems, used in both modular and fixed-installation applications, feature a host of patented manufacturing, image processing and control system techniques and technologies that provide it a significant competitive advantage in the LED video marketplace. Since 2001, independent market research conducted by iSuppli Corp. lists Daktronics as the world’s leading provider of large screen LED video display systems. For more information, visit the company’s Web site at www.daktronics.com.
About Dallas Cowboys
Headquartered in Irving, Texas, the Dallas Cowboys Football Club has won five Super Bowls, eight NFC crowns and 19 Division titles. Founded in 1960, the Cowboys played their home games in the Cotton Bowl in Dallas from 1960-1971, moving to Texas Stadium in Irving midway through the 1971 season. The team moved into the state-of-the-art Cowboys Stadium in Arlington this season. In his 18th season as the club’s Owner and General Manager, Jerry Jones helped direct the team to Super Bowl victories following the 1992, 1993 and 1995 seasons. In 1995, Dallas also became the first team in NFL history to win three Super Bowls in four seasons. For more information, visit the Dallas Cowboys at www.dallascowboys.com.
