SAN ANTONIO, TX (April 13, 2009) – What’s a massive, 11-day, city-wide event spread across multiple venues to do when it’s determined to give every sponsor maximum exposure and every attendee the best possible view of the action?
Sounds like a job for “GoTron,” the 9′ x 12′ mobile LED video unit designed by GoVision LP (www.jumbo.tv) to offer unparalleled flexibility and accessibility for major events like Fiesta San Antonio, which is projected to attract up to 3.5 million attendees from April 16-26.
The GoTron unit will visit two sites each day of the festival, including all of the biggest events, such as the Opening Ceremonies, Fiesta Oyster Bake, Night in Old San Antonio (NIOSA), Fiesta Flambeau Parade and the Battle of Flower Parade.
In addition to capturing up-close views of the main attractions, GoTron will integrate sponsor ads and other exciting production elements. Among other highlights, GoVision’s production crew will operate two live cameras during “Fiesta, Fiesta at the Alamo” – the festival’s Opening Ceremonies – which, for the first time, will be conducted at night.
“The organizers of Fiesta San Antonio really thought outside the box when it came to deploying mobile video at their event,” said Chris Curtis, president of Keller, Texas-based GoVision. “They’re offering their sponsors creative promotional platforms, such as live remotes from company locations that can be replayed later at other venues, and incorporating various interactive elements into the video broadcast. Other festivals could learn a great deal from Fiesta San Antonio’s example.”
“We’re excited about all the ways we are integrating GoTron into this year’s Fiesta,” said Nancy Hunt, sponsorship director for the 2009 event. “GoVision has said ‘yes’ to every one of our crazy ideas, which has enabled us to deliver added value to our sponsors and attendees alike.”
Fiesta San Antonio is one of America’s truly great festivals. It began as a way to honor the memory of the heroes of the Alamo and the Battle of San Jacinto. That commemoration still takes place. But over the past century and more, Fiesta has grown into a celebration of San Antonio’s rich and diverse cultures. 2009 marks Fiesta’s 118th anniversary.
